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    Harding University
  Jul 28, 2017
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2012-2013 Undergraduate Catalog [Archived Catalog]

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COMM 413 - Advertising Campaigns

Study of advertising campaigns and those who create them. Planning, designing, producing, implementing, and evaluating an advertising campaign for an actual client. This course will serve as the capstone senior-level communication course for advertising majors.

Prerequisite(s): Prerequisite: COMM 190 , COMM 193 , COMM 303 , COMM 304 , COMM 313  or consent of instructor.

Credit Hours: 3

Term Offered: Spring

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